Specificity of sales manager’s professional activity in the conditions of digitalization

Digitalization has introduced specific requirements for sales managers, their competencies and mechanisms of mental regulation of professional activity. Currently, organizations need sales managers who have not only basic knowledge of information processing, business communication, but also skills that meet the requirements of modem trends, in particular digital skills. The scientific significance of the problem of sales manager in a digital society is related to the field of knowledge about the mechanisms and factors of positive and negative impact on the professional development of new forms of work. Professional activity of sales managers in modern social conditions needs new forms of psychological accompaniment many customer, relationship management, some lifestyle changes due to digitalization.