Preferences of the Young Generation toward Housing: Is The Opportunity for Islamic Banks?

Every generation has a basic desire for a place to call home, especially if they are married. Many things today make it difficult to buy a house. House prices have grown more than pay rises despite an increase in wages. It's interesting to note that residences in villages have a better status than in cities. In the meantime, the number of rental properties in the city has multiplied. This study identifies the perceptions of young people in urban and rural areas regarding home ownership, investigates the differences between rural and urban people, and examines how the younger generation views property ownership. The results of two independent sample studies revealed disparities in the internal and external issues that young people in urban and rural areas face while trying to acquire a home. According to this study, the government can assist the younger generation in purchasing their first home by constructing public housing or offering credit subsidies. Another organization that collaborates with the government to provide houses practices Islamic banking. Sharia Public Housing Loans (KPR), a product of Islamic banking, must be promoted to the general public, particularly the younger generation.