E-loyalty and Business to Business (B2B) E-Commerce Success: Applied Study on Sample of E-Retailers in Amman City, Jordan

This research paper investigates the antecedents and consequences of customer loyalty in an online business-to-business e-commerce context. Moreover, this research identifies two key factors of e-loyalty (attitudinal and behavioral loyalty) that potentially impact business to business e-commerce success within e-retailers in Amman city. Therefore, the aim of this research paper is to develop a comprehensive research model utilized for discovering the impact of E-Loyalty on B2B EC Success by applying an empirical Study on Sample of E-Retailers in Amman City. A simple model summarizing the main variables of research then the developing a conceptual model of study that integrates and explains the relationship between e-loyalty as main factor and effect of its associated dimensions. Data analysis was based on 105 participates e-retailers who are working in electric home appliances and Computers hardware, software sector, the data analysis was based on multivariate statistical techniques encompassing Cronbach’s Alpha (α) to test reliability, Percentage and frequencies, descriptive analysis to describe the sample, multiple linear regression, stepwise regression via using SPSS analysis software. The results of this study confirm that there is a positive significant and strong effect of E-Loyalty (EL) on (B2B EC) success, as well as provided important information to Jordanian online Suppliers that are working in Amman city and their business focused on Electric Home Appliances and Computers Hardware and Software items.