为在线市场促销策略创建客户偏好:对2019冠状病毒病大流行期间马来西亚青年的调查

Jurnal Intelek Pub Date : 2023-08-01 DOI:10.24191/ji.v18i2.22272

Adipradana Rahmandika, Dharmawan Dhiyaa Calista, Mohd Johan Mohd Remie, Zhucheng Shao, Annuar Nursyamilah

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引用次数: 0

摘要

我们的研究重点是在2019冠状病毒病爆发期间，在马来西亚成年人中创造客户偏好和针对在线市场的促销策略。本研究的目的是分析影响马来西亚在线市场促销策略的客户偏好的因素，我们的重点是18至25岁的年轻人。我们重点分析了折扣与顾客偏好的关系、广告与顾客偏好的关系、优惠券与顾客偏好的关系。折扣、广告和优惠券都是本研究的独立变量。消费者偏好是因变量。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Creating Customer Preferences for Online Marketplace Promotional Strategy: A Survey of Youth in Malaysia During the COVID-19 Pandemic

Our research focuses on creating customer preferences and a promotional strategy towards the online marketplace among adults in Malaysia during the Covid-19 outbreak. The purpose of this study is to analyze the factors creating customer preferences for a promotional strategy towards the online marketplace in Malaysia, with our focus on youth between 18 and 25 years old. We focus on analyzing the relationship between discount and customer preferences, the relationship between advertising and customer preferences, and the relationship between coupons and customer preferences. Discounts, advertising, and coupons all serve as independent variables in this study. Consumer preferences are the dependent variable.

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Jurnal Intelek

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