CATEGORY OF TEXT CONNECTIVITY IN THE COMMUNICATIVE ASPECT

The article analyzes the text as a communicative unit of artistic communication. Varieties of the text category “connectivity” are presented. The understanding of this invariant feature of the text in the unity of formal and substantive aspects is substantiated. Referential, relational, semantic, figurative, connotative, associative, logical, structural-compositional, stylistic, pragmatic connectivity is described. The scientific novelty of the article is that, for the first time in linguistics, the textual category of connectivity is presented in the communicative aspect. Research methods were used: contextual-interpretive (to justify the status of the text, reconstruction of the author’s (communicative) intention, motives, purpose, general content, orientation of the text to the address, etc.), compositional (to clarify the dynamic unfolding of the text), pragmatic (to identify means ). implementation of communicative interaction between addresser and addressee, study of the problems of communicative modeling of the text, its pragmatic nature and main functions - an intermediary between the author and the reader, determination of pragmatic characteristics of the intentions and strategies of the text), semiotic (for the interpretation of the text as a sign). It was found that the text category of connectivity is an invariant feature of the text explained at the communicative, pragmatic and referential levels. The strategic communicative task of the described category is the transformation of the addressee’s idea into an artistic text as a unit of information exchange. Key words: artistic text, communicativeness, text categories, text supercategories, text subcategories, connectivity, text linguistics.