Economic Lexicon in Mass Media Texts: Linguocultural Aspect

The paper addresses properties of economic vocabulary in modern mass media text. Interaction between texts types of the media discourse and the status of economic vocabulary units is established. The author describes functioning and specific features of economic vocabulary in texts of news, on-line articles and advertisements. A certain range of addressees , theme peculiarities and functions determine lexical and semantic originality of the texts of economic news, on-line articles, and advertisements. The main function of news is informative function. Therefore, the main lexical units are denotative elements of semantics: economic terms and economic realias. The author describes three functions of media discourse: informative, evaluating, and suggestive. Different recipients, subject features, and predominance of one of the functions determine lexical and semantic originality of the mass media article. One of the main functions of the advertisement is impact function. According to this function there are economic symbols, concepts, and different stylistic devices in the texts of economic advertisements. Lexical units used in English and Russian economic media texts have common features as well as specific national peculiarities.