FACTORS THAT INFLUENCE PREFERENCES OF TENANTS

Tenant means a person who occupies land or property rented from a landlord, however tenants’ perceptions in renting a house have drifted into oblivion. People will be confused between renting or buying a house if they did not understand the differences between the two. So, this issue should be researched to completely comprehend the factors that influence the tenants' preferences to rent a house. The factor in preferences to rent a house is because home ownership has become inaccessible for today’s generation. This is because the majority of tenants are working adults who need to face the insurmountable employability and changing social issues affecting its investment. All the data in this research was acquired from the results of demographic analysis and 100 sets of questionnaires within quantitative standards which were conducted online through the Google Forms. The findings have been concluded after gathering all the data, which is to identify the factors in preference to rent and its chronological ranks. This was done not only to get the insight to rent versus ownership decision-making from all walks of life but also of the current market needs. This study will enable the developer and researchers to provide appropriate pricing and amenities, reduce vacant properties and also present realistic solutions such as the Rent to Own scheme, ultimately benefitting the clientele and property industry in the long run.