On the Standards and Innovation of College Campus News Writing

College news is not only a window to understand the school information inside and outside, but also an important way to promote the publicity of school affairs, serve staffs and students, publicize the development and display the image of the school. It undertakes the important mission of guiding teachers and students to be firm believers, active communicators and model practitioners of socialist core values. In campus news writing, it is necessary to formulate news headlines that convey correct value orientation, condense educational features and highlight the features of the times. We need to write news reports that follow the law of communication, stress the art of communication, and attract college students. We should use accurate, clear, vivid, innovative and standard words to express, tell the campus story well, and convey the campus voice. In this way, it can play a role in cultivating talents in the new era and consolidate positive energy for school development. As an important carrier of cultural heritage, development and prosperity, language expresses and delivers the charm of a country's culture and the cohesion of a nation. News is a style that newspapers, radio, television, Internet and other media often use and spread information, and it is a language to reflect the times. College news is not only a window to understand the school information inside and outside, but also an important way to promote the publicity of school affairs, serve staffs and students, publicize the development and display the image of the school. It not only has the common features of publicity, authenticity, pertinence, timeliness, accuracy, distinctiveness, proximity, openness and universality, but also undertakes the important mission of guiding teachers and students to be firm believers, active communicators and model practitioners of socialist core values. Thus, it is of great significance to write the campus news that enables teachers and students to love to see, listen to, resonate with each other, and are attractive, infectious, and fully inspiring. This paper will combine the author's many years of experience in campus publicity, analyze specific cases of college news, and discuss the writing standards and innovation of college campus news from aspects of titles, introductions, structures, and texts. Polishing eyes, and formulating news headlines that convey correct value orientation, condense educational features and highlight the features of the times In the new media era, the information exchange between news producers and the public has formed a two-way interactive mechanism. The public has the initiative in information exchange, and will actively obtain the required information according to their own needs. As the eye of news, the title is the focus and generalization of the core content of news. A good title can not only point through and sublimate the theme of the article, but also enhance its readability and appeal of the article.