Romanian Film for the World: the Cultural Embedding of an Independent vod

The article analyzes the catalog, acts of curation, and promotional materials of the Romanian-based vod platform Cinepub (www.cinepub.ro). It also draws evidence from an interview conducted with the founder and manager of the platform, Lucian Georgescu. The analysis reveals the embedding of the service in the Romanian cinema culture, as well as in a global digital periphery. Some of the aspects that make Cinepub’s service stand out, the article argues, can be interpreted as responses to and reflections of its embedding. The broader question raised by my case study is to what extent and under what conditions vods from the European periphery can become viable actors on present-day markets.