{"title":"Web 2.0框架下促进阅读的图书预告片","authors":"Rosa Tabernero Sala, V. C. Valios","doi":"10.1080/13614541.2016.1120071","DOIUrl":null,"url":null,"abstract":"ABSTRACT The book-trailer is a marketing resource created by publishing houses in order to spread and promote books in the digital environment. This article presents the findings of a research study focused on book-trailers as a paratext (Gray 2010) which may be used to develop the literary competence in the context of Pre-School classrooms. The results obtained show the importance of the book-trailer as a tool to develop the literary competence.","PeriodicalId":364812,"journal":{"name":"New Review of Children's Literature and Librarianship","volume":"40 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"11","resultStr":"{\"title\":\"Book-Trailers as Tools to Promote Reading in the Framework of the Web 2.0\",\"authors\":\"Rosa Tabernero Sala, V. C. Valios\",\"doi\":\"10.1080/13614541.2016.1120071\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT The book-trailer is a marketing resource created by publishing houses in order to spread and promote books in the digital environment. This article presents the findings of a research study focused on book-trailers as a paratext (Gray 2010) which may be used to develop the literary competence in the context of Pre-School classrooms. The results obtained show the importance of the book-trailer as a tool to develop the literary competence.\",\"PeriodicalId\":364812,\"journal\":{\"name\":\"New Review of Children's Literature and Librarianship\",\"volume\":\"40 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-01-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"11\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"New Review of Children's Literature and Librarianship\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/13614541.2016.1120071\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"New Review of Children's Literature and Librarianship","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13614541.2016.1120071","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Book-Trailers as Tools to Promote Reading in the Framework of the Web 2.0
ABSTRACT The book-trailer is a marketing resource created by publishing houses in order to spread and promote books in the digital environment. This article presents the findings of a research study focused on book-trailers as a paratext (Gray 2010) which may be used to develop the literary competence in the context of Pre-School classrooms. The results obtained show the importance of the book-trailer as a tool to develop the literary competence.
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