Human Potential as a Factor of Competitiveness Formation in the New Social-Economic Conditions

The results of the investigations of the competitiveness of human potential in the new social-economic conditions were analyzedby the author. There was also accentuated the fact that it is necessary to create the prerequisites for the increase and regulation ofthe staff competitiveness at the level of separate enterprises with the help of organizational-legal, financial-economic and socialleverage which will allow to use human potential more effectively and as a result will open up new possibilities to use innovativepotential defining the future of enterprises in conditions of competition.