Strategy to Provide the Feasible and Affordable Housing for Industrial Labor in Semarang by SWOT Analysis

The purpose of this research is to identify the characteristics of industrial labor housing in Semarang. It is also to formulate a strategy to provide the feasible and affordable housing for industrial labor. The analysis technique used is descriptive analysis of qualitative and quantitative, scoring analysis, weighting analysis and SWOT analysis. To formulate a housing strategy for industrial labor in Semarang is necessary to do a SWOT Analysis. The main consideration to prepare the SWOT matrix is a characteristic of industrial labor housing, social and economic industrial labor, preferences industrial labor about housing, roles and preferences from stakeholders about housing for industrial labor, potential and problems that appeared in housing supply for industrial labor. The results of this research are three appropriate strategies in the provision of housing for industrial workers in Semarang. First, the provision of housing with property rights status and the provision pattern of housing conducted formally or informally. Secondly, the use of flats by industrial labor provided by the Central Government. Third, the housing improvements with the support by BSPS program for industrial labor who lived in the house with the property rights status.