Research on the Reform of Innovation and EntrepreneurshipEducation in Colleges and Universities Based on the Perspective of“Double Creation” Strategy

In this paper, we explored the reform of innovative and entrepreneurial education in universities under the “DoubleInnovation” strategy. The strategy, proposed by the Chinese government, encourages “mass entrepreneurship andinnovation” and has significant implications for tertiary education. The research underscores the necessity forintegrating entrepreneurship education into the general curriculum, promoting interdisciplinary learning, and developingindustry partnerships. It evaluates the current situation, identifies existing challenges, and suggests possible solutions foreffectively implementing this strategy in higher education. Through a combination of theoretical and empirical research,the paper proposes a framework for systematically incorporating the “Double Innovation” strategy into the universityeducation system.