{"title":"健康服务中的神经营销","authors":"M. Demir","doi":"10.46827/ejmms.v7i4.1383","DOIUrl":null,"url":null,"abstract":"Public service advertisements are necessary to raise awareness, warn or change behavior positively. Countries have started to advertise public services as a cheap, easily accessible, fast, and effective way to save the health system and meet the population's medical needs. However, due to the immediate broadcast of the public service announcements, sufficient information could not be obtained about its effectiveness and deficiencies on people. With the widespread use of neuromarketing techniques in recent years, it is possible to evaluate individuals' positive or negative reactions to public service announcements. The drawbacks and effectiveness of lines can be determined by evaluating the individual's biological, neurological and psychological responses to social lines.<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\"/-counters-/edu_01/0261/a.php\" alt=\"Hit counter\" /></p>","PeriodicalId":109875,"journal":{"name":"European Journal of Management and Marketing Studies","volume":"14 18 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"NEUROMARKETING IN HEALTH SERVICES\",\"authors\":\"M. Demir\",\"doi\":\"10.46827/ejmms.v7i4.1383\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Public service advertisements are necessary to raise awareness, warn or change behavior positively. Countries have started to advertise public services as a cheap, easily accessible, fast, and effective way to save the health system and meet the population's medical needs. However, due to the immediate broadcast of the public service announcements, sufficient information could not be obtained about its effectiveness and deficiencies on people. With the widespread use of neuromarketing techniques in recent years, it is possible to evaluate individuals' positive or negative reactions to public service announcements. The drawbacks and effectiveness of lines can be determined by evaluating the individual's biological, neurological and psychological responses to social lines.<p> </p><p><strong> Article visualizations:</strong></p><p><img src=\\\"/-counters-/edu_01/0261/a.php\\\" alt=\\\"Hit counter\\\" /></p>\",\"PeriodicalId\":109875,\"journal\":{\"name\":\"European Journal of Management and Marketing Studies\",\"volume\":\"14 18 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Journal of Management and Marketing Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.46827/ejmms.v7i4.1383\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Management and Marketing Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46827/ejmms.v7i4.1383","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Public service advertisements are necessary to raise awareness, warn or change behavior positively. Countries have started to advertise public services as a cheap, easily accessible, fast, and effective way to save the health system and meet the population's medical needs. However, due to the immediate broadcast of the public service announcements, sufficient information could not be obtained about its effectiveness and deficiencies on people. With the widespread use of neuromarketing techniques in recent years, it is possible to evaluate individuals' positive or negative reactions to public service announcements. The drawbacks and effectiveness of lines can be determined by evaluating the individual's biological, neurological and psychological responses to social lines.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
