Pallavi Raiturkar, S. Jacobson, Beida Chen, Kartik Chaturvedi, Isabella Cuba, Andrew Lee, Melissa Franklin, Julian Tolentino, N. Haynes, Rebecca Soodeen, Eakta Jain
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Measuring viewers' heart rate response to environment conservation videos
Digital media, particularly pictures and videos, have long been used to influence a person's cognition as well as her consequent actions. Previous work has shown that physiological indices such as heart rate variability can be used to measure emotional arousal. We measure heart rate variability as participants watch environment conservation videos. We compare the heart rate response against the pleasantness rating recorded during an independent Internet survey.
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