MANAGEMENT STRATEGIES FOR TOURISM POST-PANDEMIC FUTURE

Tourism has been severely and directly affected by the unprecedented COVID-19 pandemic, as the economic contribution of tourism in 2021 was US$1.9 trillion, below the pre-pandemic value of US$ 3.5 trillion in 2019. The tourism management was confronted with the restriction of the activities carried out, the dismissal of the staff, the impossibility of paying the taxes, the stagnation of the planned events. Innovative solutions had to sprout in the minds of managers through new and thriving strategies. This paper explores the management strategies introduced by major hotel chains to revitalize and relaunch their business. The results show an involvement of managers to increase guest loyalty, to provide excellence in services, and to create memorable experiences for guests. Also, new concepts, such as workcation, staycation, revenge travel have taken shape in managerial tourism strategies.