The Consumer Behavior (Church Congregation) Towards the Ayo Sejahtera Program: Does Religion Influence the Moral Behavior of Consumers to Enhance Collective Well-Being?

human dominance over the earth, rejecting environmental protection (Arli et al., 2021). This research seeks to interpret the importance of intrinsic religiosity and extrinsic religiosity in shaping individual behavior in practicing their faith. Religion is expected to provide guidance in determining moral behaviors towards its members. The role of religion is considered crucial in underpinning all policies (Islam & Chandrasekaran, 2015). This study attempts to examine the role of religion in providing insights that can foster and support the economic livelihood of the faithful. The "Ayo Sejahtera" program is presented as an invitation from the Church to actualize its religiosity in concrete life. This program is organized with the aim of cultivating love and concern among every member of the Church towards economic improvement, both within the Church community and for the benefit of the needy in society. Every member of the Church is expected to actively participate by purchasing basic necessities available at The role of religion is highly significant in the lives of individuals. Its presence provides fundamental guidance in establishing the norms of each adherent's life. The Catholic Church, as one of its components, actively participates in realizing the role of religion within society. The "Ayo Sejahtera" Program (PAS), promoted by the Catholic Church of the Archdiocese of Jakarta, is a form of the Church's participation in enhancing the welfare of its congregation and society. This program exemplifies the Church's involvement in humanity. This program is expected to foster attitudes of solidarity and subsidiarity, especially for those who are economically disadvantaged. PAS serves as an economic development model introduced by the Catholic Church to stimulate small and medium enterprises. This program is not only available to the Catholic Church members but also to those who are in need.