The Use of Internet Technologies and Export Performance: The Moderating Role of International Experience

Goal – the objective of the present study is to examine the moderating effect that internationalisation has on the relationship between the use of Internet technology on export performance. Research methodology – the study uses data on 500 Polish manufacturing companies with grounded foreign activities for the period between 2017 and 2019. To test our hypotheses a fixed-effects regression analysis was employed. Score/results – the relationship between the implemented internet technologies and operational efficiency is visible only for highly internationalised companies, supporting the hypothesised moderating effect of the international experience. The implemented passive internet technologies may, contrary to expectations, even have a negative impact on the company’s efficiency. Originality/value – This study contributes to extant research by adopting a broader concept of export model, including the use of modern marketing and sales concepts, in addition to the previous understanding of market strategy used in export research.