创新扩散的机制、渠道和动因

L. Spankulova
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引用次数: 0

摘要

在我们看来,创新传播及其在社会中扎根的关键作用在于扩散机制。创新扩散机制在世界各国经济活动领域中的作用是非常重要和复杂的。那么创新扩散的机制是什么呢?为什么这种现象在扩散过程中受到如此多的关注?这些问题的社会陈述取决于这样一个事实,即传播思想的使用主要集中在区域市场。创新扩散机制是一种有组织的相互关系系统,它对创新进行渗透并促进创新在实践中的实施。创新扩散的机制是复杂和多维的。这些包括:国家和行政机构、立法、教育系统、教育、养育、医疗、生产、军队、生活环境、移民、商业化,其中创新、宣传、时尚、体育、展览、协会、社会等都在传播。矛盾的是,创新传播的机制可能是一种借来的传统,在这种情况下,通过文化传统进行的创新本身就成为一种传统。创新扩散机制的一部分是渠道,即创新渗透的途径。可以细分为人际传播(直接在人与人之间传递信息)和间接传播(信息传递的新对象、符号和技术手段等)。与不同环境的代表进行专业和个人接触-联合工作-撰写文章;为会议准备报告,撰写科学报告,发送预印本,共同生活;旅行,等等。当然,考虑到媒体现象以及数字技术和互联网在通信方面的可能性,还可以继续列举例子。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Mechanisms, Channels, Agents of Diffusion of Innovations
In our opinion, the key role in the spread of innovations and their rooting in society belongs to the mechanisms of diffusion. The role of mechanisms of diffusion of innovations in the sphere of economic activity of the countries of the world is very significant and complicated. So what are the mechanisms of diffusion of innovations? Why is this phenomenon given much attention in the diffusion processes? The social statement of these questions is conditioned by the fact that the use of diffusion ideas is primarily focused on regional markets. Mechanisms of diffusion of innovations are systems of organized interrelations which carry out penetration of innovations and promote their implementation in practice. Mechanisms for diffusion of innovation are complex and multidimensional. These include: the state and administrative apparatus, legislation, education system, education, upbringing, medical care, production, army, living environment, migration, commercialization, where innovations, propaganda, fashion, sports, exhibitions, associations, society, etc. are spread. Paradoxically, but the mechanism of innovation dissemination may be a borrowed tradition, in which case innovation through cultural tradition itself becomes a tradition. A part of the mechanism of diffusion of innovations is channels - ways of penetration of innovations. They can be subdivided into interpersonal (transfer of information from person to person directly) and indirect (new objects, symbolic and technical means of information transfer, etc.). Live professional and personal contacts of representatives of different environments - joint work - writing articles; preparation of reports for conferences, writing scientific reports, sending preprints, living together; travel, etc. Of course, the list of examples could be continued, taking into account, for example, the phenomenon of media and the possibilities of digital technologies and the Internet for communication.
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