Elements of integrated business management as a mechanism for profitability in the inns of the La Troncal sector

The canton of La Troncal in the province of Cañar is identified as a natural tourist center, which is why identifying the elements of integrated business management as a mechanism of profitability in the inns is of vital importance to demonstrate the economic revival of the area, a literature review of the elements of business management was conducted, A survey was applied to representatives of inns in the tourism sector and after an analysis of the results of these surveys, the lack of application of different elements of integrated business management was evidenced, and it was recommended to the interested parties to review the organization of their company to apply these elements more efficiently, which will bring them an increase in profitability in the future.