利用SPSS 24软件研究游客体验质量对包图温泉景区忠诚度的影响

2021 International Conference on Management Science and Software Engineering (ICMSSE) Pub Date : 2021-07-01 DOI:10.1109/ICMSSE53595.2021.00045

Yan Li, Xiao Zhou

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引用次数: 0

摘要

作者研究了游客体验质量对游客在包土泉景区忠诚度的影响，并对济南市包土泉景区的游客和部分网民进行了问卷调查。采用SPSS 24软件对所得数据进行多元线性统计回归处理。研究结果表明:(1)旅游环境体验质量对忠诚度有显著的正向影响。(2)旅游设施体验质量对忠诚度有显著的正向影响。(3)旅游服务体验质量对忠诚度有显著的正向影响。(4)对忠诚度影响最显著的是旅游服务体验质量，其次是旅游设施体验质量，最小的是旅游环境体验质量。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Influence of Tourists' Experience Quality on Loyalty of Baotu Spring Scenic Spot on SPSS 24 Software

The author studies the influence of tourists' experience quality on loyalty in Baotu Spring Scenic Spot, and conducts a questionnaire survey on tourists and some netizens of Baotu Spring Scenic Spot in Jinan City. The obtained data were processed by multivariate linear statistical regression with SPSS 24 software. The conclusions are as follows: (1) The quality of tourism environment experience has a significant positive impact on loyalty. (2) The experience quality of tourism facilities has a significant positive impact on loyalty. (3) Tourism service experience quality has a significant positive impact on loyalty. (4) The most significant impact on loyalty is the quality of tourism service experience, followed by the quality of tourism facilities experience, and the smallest is the quality of tourism environment experience.

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来源期刊

2021 International Conference on Management Science and Software Engineering (ICMSSE)

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