促销组合和价格对棉兰本土消费者信任介导的消费者订阅决策的影响”(《棉兰电信公司的帝国研究》)

Adika Fajar Putra, Muhammad Arif Lubis
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引用次数: 0

摘要

Indihome是PT. Telkom的产物。本检验的目的是分析促销组合(X1)和价格(X2)对PT Telkom Witel附近印度客户的信任(Z)所促成的决策(Y)的影响。使用基础条件模型(结构方程模型)对棉兰市85名以上的Indihome客户进行了测试。信息分类采用问卷调查,信息调查采用结构方程模型(SEM)和智能偏最小二乘法(Smart PLS)适应3.0 M3编程。试验结果:1;在图2中,进度组合显著影响消费者购买Indihome的决策。2 .成本显著影响消费者购买Indihome的决定。进步组合显著影响印度消费者信心,3。4 .成本显著影响印度消费者信心。信任显著影响消费者购买Indihome的决定。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Effect of Promotional Mix And Price On Consumer Subscription Decisions Mediated By Trust In Indihome Consumers In Medan" (Emperis Study On PT. Telkom Witel Medan)
Indihome is a result of PT. Telkom. This examination means to analyze the impact of Promotion Mix (X1) and Price (X2) on Decision (Y) interceded by Trust (Z) Indihome Customers at PT Telkom Witel around there. Tests were taken upwards of 85 Indihome clients in Medan City utilizing an underlying condition model (Structural Equation Model). Information assortment utilized a poll while information investigation utilized Structural Equation Modeling (SEM) with Smart Partial Least Square (Smart PLS) adaptation 3.0 M3 programming. Test outcomes: 1. Advancement Mix significantly affects Consumer Decisions to buy in to Indihome in, 2. Costs significantly affect Consumer Decisions to buy in to Indihome, 3. Advancement Mix significantly affects Indihome Customer Confidence, 4. Costs significantly affect Indihome Consumer Confidence, 5. Trust significantly affects Consumer Decision to buy in to Indihome.
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