{"title":"数字媒体内容产品交易平台双边市场定价策略研究","authors":"Peiyi Song, Zhaowen Huang","doi":"10.1109/ICMECG.2012.12","DOIUrl":null,"url":null,"abstract":"The trading platform of digital media content products has the characteristics of bilateral markets, which could connect the providers and demanders through the platform, so that to provide trading services for them and earn corresponding benefit. The thesis studies the bilateral market structure, characteristic, and pricing-influencing elements of digital media content product trading platform, and on this basis puts forward pricing strategies of bilateral trading platform of digital media content products in user-gathering stage and stable-developing stage.","PeriodicalId":276201,"journal":{"name":"2012 International Conference on Management of e-Commerce and e-Government","volume":"60 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Research on Bilateral Market Pricing Strategies for Trading Platform of Digital Media Content Products\",\"authors\":\"Peiyi Song, Zhaowen Huang\",\"doi\":\"10.1109/ICMECG.2012.12\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The trading platform of digital media content products has the characteristics of bilateral markets, which could connect the providers and demanders through the platform, so that to provide trading services for them and earn corresponding benefit. The thesis studies the bilateral market structure, characteristic, and pricing-influencing elements of digital media content product trading platform, and on this basis puts forward pricing strategies of bilateral trading platform of digital media content products in user-gathering stage and stable-developing stage.\",\"PeriodicalId\":276201,\"journal\":{\"name\":\"2012 International Conference on Management of e-Commerce and e-Government\",\"volume\":\"60 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-10-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2012 International Conference on Management of e-Commerce and e-Government\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICMECG.2012.12\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2012 International Conference on Management of e-Commerce and e-Government","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICMECG.2012.12","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Research on Bilateral Market Pricing Strategies for Trading Platform of Digital Media Content Products
The trading platform of digital media content products has the characteristics of bilateral markets, which could connect the providers and demanders through the platform, so that to provide trading services for them and earn corresponding benefit. The thesis studies the bilateral market structure, characteristic, and pricing-influencing elements of digital media content product trading platform, and on this basis puts forward pricing strategies of bilateral trading platform of digital media content products in user-gathering stage and stable-developing stage.
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