Slovanská fantasy globálnym popkultúrnym fenoménom

The aim of the paper is to introduce or rather (re)present The Witcher as a model-like pop cultural phenomenon illustrating the mechanisms within the framework of which a local hero, the main character of fantasy narratives written by Andrzej Sapkowski, transforms into a global hero. The Witcher — the character as well as the trademark, or rather brand — represents popular culture pars pro toto and emblematically a pop cultural artefact, undergoing a transformation on an axis from short stories to a novel saga, becoming an object of local cinematic and television-based adaptation and also a thematic basis for a successful digital-game series distributed globally, as well as recently a source of a high-budget television series designed for a global television market.