EFFECTS OF THE INTRODUCTION OF STRATEGIC NETWORK MANAGEMENT IN THE ACTIVITIES OF UNIVERSITIES

The increase in the impact of negative factors on the Russian economy actualizes the search for internal growth reserves for economic entities. The search for internal positive effects caused by a special form of organization of the activities of universities allows us to solve, on the one hand, the tasks of involving the population in physical culture and sports activities, and on the other hand, to reduce the resource needs of this sector. The purpose of the article is to determine the methods for assessing the positive effects of the introduction of mechanisms based on the strategic network management of physical culture and sports activities of higher education institutions of the Sverdlovsk region. The results obtained indicate a significant increase in indicators characterizing strategic network interaction both from the point of view of effectiveness (an increase in the number of persons participating in events (projects) of physical culture and sports activities) and from the point of view of indicators characterizing the network architecture (network coverage and the number of stable connections).