Development of Agrotourism Potential Salak Pondoh in Sleman Regency based on Geographical Indication Rights: Case Study of Geographical Indication Protection Community at Salak Pondoh Sleman Jogja (KPIG-SPS) Sleman Regency

Agrotourism based on Geographical Indication of Salak Pondoh Sleman Jogja is a product of exclusive natural wealth, a subsystem of special interest tourism that is very relevant in an effort to increase farmers’ economic sources while protecting land with potential Geographical Indications (GI) as national economic assets and can be a factor in maximizing the empowerment of natural and human resources that have the potential to create new employment opportunities. With the existence of the Geographical Indication Right (GIR) on the product of ”Salak Pondoh Sleman Jogja” the reputation of the region will naturally be lifted. On the other hand, the supporting factors in the form of natural beauty, traditional knowledge of the community and biological resources will have a positive impact on the development of agrotourism. To support the development of agro-tourism based on Geographical Indications of Salak Pondoh Sleman Jogja, standardization and quality assurance of agro-tourism management for tourist destination objects are required through FS-GAP and FS-IPM training to obtain register certificates and advanced training to obtain further certificates (organic certificates). Furthermore, SOP-GAP is an implementation standard that is implemented and used as the main benchmark uniformly and enviably for all farmer groups incorporated in the ’Prima Sembada’ association members who are members of the Salak Ponodoh Sleman Geographical Protection Community (KPIG-SPS) to provide guarantees towards the quality of salak cultivation, production and marketing processes that are integratedly an instrument that supports the development of agro-tourism based on Geographical Indications. The research methodology used in this study is descriptive analysis method to explore the preferences of consumers and producers. This research is aimed at increasing added value and power for the use of Geographical Indication Rights (GIR) on the product of ” Salak Pondoh Sleman Jogja”. The results of this study indicate that the tendency towards organic products ” Salak Pondoh Sleman Jogja ” attracts the enthusiasm of farmers in Geographical Indication Rights (HIG) based agrotourism development.