{"title":"印尼民族主义在烟草广告Dji Sam Soe“杰作”中的表现","authors":"L. Aziz","doi":"10.12928/CHANNEL.V7I2.13576","DOIUrl":null,"url":null,"abstract":"Dji Sam Soe “Mahakarya” is one of the Indonesian cigarette advertisements that raises the theme of nationalism. Dji Sam Soe “Mahakarya” gave a message of nationalism to continue to love his own country, namely Indonesia. The advertisement invites the Indonesian people to continue to love this country amid the rapid pace of modernization. This udy aims to determine the representation of national identity in the cigarette advertisement of Dji Sam Soe “Ma erpiece”. The research method used is descriptive qualitative. Data analysis in the form of identifying signs, under anding, and analysis. The results showed that there were two forms of representational meanings in the Dji Sam Soe “Mahakarya” ad, namely the representation of national identity in Mooie Indie and representation of Balinese cultural inclusion. National identity representation in Mooie Indie is shown in the aspect of love for the land of birth. Love of birthplace visualized by the ate of Indonesia. Its form is in the form of loving one’s own country.","PeriodicalId":121846,"journal":{"name":"CHANNEL: Jurnal Komunikasi","volume":"12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Representasi Identitas Nasionalisme Indonesia dalam Iklan Rokok Dji Sam Soe “Mahakarya”\",\"authors\":\"L. Aziz\",\"doi\":\"10.12928/CHANNEL.V7I2.13576\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Dji Sam Soe “Mahakarya” is one of the Indonesian cigarette advertisements that raises the theme of nationalism. Dji Sam Soe “Mahakarya” gave a message of nationalism to continue to love his own country, namely Indonesia. The advertisement invites the Indonesian people to continue to love this country amid the rapid pace of modernization. This udy aims to determine the representation of national identity in the cigarette advertisement of Dji Sam Soe “Ma erpiece”. The research method used is descriptive qualitative. Data analysis in the form of identifying signs, under anding, and analysis. The results showed that there were two forms of representational meanings in the Dji Sam Soe “Mahakarya” ad, namely the representation of national identity in Mooie Indie and representation of Balinese cultural inclusion. National identity representation in Mooie Indie is shown in the aspect of love for the land of birth. Love of birthplace visualized by the ate of Indonesia. Its form is in the form of loving one’s own country.\",\"PeriodicalId\":121846,\"journal\":{\"name\":\"CHANNEL: Jurnal Komunikasi\",\"volume\":\"12 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-10-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"CHANNEL: Jurnal Komunikasi\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.12928/CHANNEL.V7I2.13576\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"CHANNEL: Jurnal Komunikasi","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.12928/CHANNEL.V7I2.13576","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
Dji Sam Soe“Mahakarya”是印尼香烟广告之一，提出了民族主义的主题。“摩诃伽利亚”大萨姆索传达了民族主义的信息，继续热爱自己的国家，即印度尼西亚。这则广告邀请印尼人民在快速的现代化进程中继续热爱这个国家。本研究旨在确定民族认同在大三梭“马牌”香烟广告中的表现。使用的研究方法是描述性定性的。数据分析的形式是识别标志，分析和分析。结果发现，大山姆索“摩诃伽利亚”广告的表征意义有两种形式，即独立电影中的民族认同表征和巴厘文化包容表征。独立电影中的国家认同表现在对出生地的热爱方面。对出生地的爱以印度尼西亚的形象表现出来。它的形式就是爱自己的国家。
Representasi Identitas Nasionalisme Indonesia dalam Iklan Rokok Dji Sam Soe “Mahakarya”
Dji Sam Soe “Mahakarya” is one of the Indonesian cigarette advertisements that raises the theme of nationalism. Dji Sam Soe “Mahakarya” gave a message of nationalism to continue to love his own country, namely Indonesia. The advertisement invites the Indonesian people to continue to love this country amid the rapid pace of modernization. This udy aims to determine the representation of national identity in the cigarette advertisement of Dji Sam Soe “Ma erpiece”. The research method used is descriptive qualitative. Data analysis in the form of identifying signs, under anding, and analysis. The results showed that there were two forms of representational meanings in the Dji Sam Soe “Mahakarya” ad, namely the representation of national identity in Mooie Indie and representation of Balinese cultural inclusion. National identity representation in Mooie Indie is shown in the aspect of love for the land of birth. Love of birthplace visualized by the ate of Indonesia. Its form is in the form of loving one’s own country.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
