巴基斯坦语YouTube视频日志的语码转换与借用探析

Maimoona Maliha Khan, Tehreem Fatima, A. Khan
{"title":"巴基斯坦语YouTube视频日志的语码转换与借用探析","authors":"Maimoona Maliha Khan, Tehreem Fatima, A. Khan","doi":"10.31703/glr.2023(viii-i).14","DOIUrl":null,"url":null,"abstract":"Pakistan YouTube is an increasingly popular platform for sharing creative digital content. Vlogs, in particular, are becoming more and more commonplace as Pakistani creators share their stories with the world. Along with these stories come unique practices of code-switching and borrowing between various languages such as English, Urdu, Punjabi, and other scripts. This article explores how code-switching and borrowing in Pakistan YouTube vlogs convey speakers' identities, employ humour, and add emphasis while impacting the audience's perceptions. By analyzing the reasons behind why speakers code-switch and borrow, the impact of code-switching and borrowing on the audience, and how it reflects broader patterns this paper aims to provide insights into how code- switching and borrowing can influence the way we experience digital media. With the rise of digital media nowadays, YouTube has quickly become a popular platform for vloggers to express themselves.","PeriodicalId":365110,"journal":{"name":"Global Language Review","volume":"28 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An Exploration of Code-switching and Borrowing in Pakistani YouTube Vlogs\",\"authors\":\"Maimoona Maliha Khan, Tehreem Fatima, A. Khan\",\"doi\":\"10.31703/glr.2023(viii-i).14\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Pakistan YouTube is an increasingly popular platform for sharing creative digital content. Vlogs, in particular, are becoming more and more commonplace as Pakistani creators share their stories with the world. Along with these stories come unique practices of code-switching and borrowing between various languages such as English, Urdu, Punjabi, and other scripts. This article explores how code-switching and borrowing in Pakistan YouTube vlogs convey speakers' identities, employ humour, and add emphasis while impacting the audience's perceptions. By analyzing the reasons behind why speakers code-switch and borrow, the impact of code-switching and borrowing on the audience, and how it reflects broader patterns this paper aims to provide insights into how code- switching and borrowing can influence the way we experience digital media. With the rise of digital media nowadays, YouTube has quickly become a popular platform for vloggers to express themselves.\",\"PeriodicalId\":365110,\"journal\":{\"name\":\"Global Language Review\",\"volume\":\"28 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-03-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Global Language Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31703/glr.2023(viii-i).14\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Language Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31703/glr.2023(viii-i).14","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

YouTube是一个越来越受欢迎的分享创意数字内容的平台。随着巴基斯坦创作者与世界分享他们的故事,视频博客变得越来越普遍。伴随着这些故事而来的是独特的代码转换和各种语言之间的借用,如英语、乌尔都语、旁遮普语和其他文字。本文探讨巴基斯坦YouTube视频中的语码转换和借用如何传达说话者的身份,运用幽默,并在影响受众认知的同时增加强调。通过分析说话人语码转换和借用背后的原因,语码转换和借用对听众的影响,以及它如何反映更广泛的模式,本文旨在提供语码转换和借用如何影响我们体验数字媒体的方式的见解。随着数字媒体的兴起,YouTube迅速成为视频博主表达自己的热门平台。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An Exploration of Code-switching and Borrowing in Pakistani YouTube Vlogs
Pakistan YouTube is an increasingly popular platform for sharing creative digital content. Vlogs, in particular, are becoming more and more commonplace as Pakistani creators share their stories with the world. Along with these stories come unique practices of code-switching and borrowing between various languages such as English, Urdu, Punjabi, and other scripts. This article explores how code-switching and borrowing in Pakistan YouTube vlogs convey speakers' identities, employ humour, and add emphasis while impacting the audience's perceptions. By analyzing the reasons behind why speakers code-switch and borrow, the impact of code-switching and borrowing on the audience, and how it reflects broader patterns this paper aims to provide insights into how code- switching and borrowing can influence the way we experience digital media. With the rise of digital media nowadays, YouTube has quickly become a popular platform for vloggers to express themselves.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信