{"title":"巴基斯坦语YouTube视频日志的语码转换与借用探析","authors":"Maimoona Maliha Khan, Tehreem Fatima, A. Khan","doi":"10.31703/glr.2023(viii-i).14","DOIUrl":null,"url":null,"abstract":"Pakistan YouTube is an increasingly popular platform for sharing creative digital content. Vlogs, in particular, are becoming more and more commonplace as Pakistani creators share their stories with the world. Along with these stories come unique practices of code-switching and borrowing between various languages such as English, Urdu, Punjabi, and other scripts. This article explores how code-switching and borrowing in Pakistan YouTube vlogs convey speakers' identities, employ humour, and add emphasis while impacting the audience's perceptions. By analyzing the reasons behind why speakers code-switch and borrow, the impact of code-switching and borrowing on the audience, and how it reflects broader patterns this paper aims to provide insights into how code- switching and borrowing can influence the way we experience digital media. With the rise of digital media nowadays, YouTube has quickly become a popular platform for vloggers to express themselves.","PeriodicalId":365110,"journal":{"name":"Global Language Review","volume":"28 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An Exploration of Code-switching and Borrowing in Pakistani YouTube Vlogs\",\"authors\":\"Maimoona Maliha Khan, Tehreem Fatima, A. Khan\",\"doi\":\"10.31703/glr.2023(viii-i).14\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Pakistan YouTube is an increasingly popular platform for sharing creative digital content. Vlogs, in particular, are becoming more and more commonplace as Pakistani creators share their stories with the world. Along with these stories come unique practices of code-switching and borrowing between various languages such as English, Urdu, Punjabi, and other scripts. This article explores how code-switching and borrowing in Pakistan YouTube vlogs convey speakers' identities, employ humour, and add emphasis while impacting the audience's perceptions. By analyzing the reasons behind why speakers code-switch and borrow, the impact of code-switching and borrowing on the audience, and how it reflects broader patterns this paper aims to provide insights into how code- switching and borrowing can influence the way we experience digital media. With the rise of digital media nowadays, YouTube has quickly become a popular platform for vloggers to express themselves.\",\"PeriodicalId\":365110,\"journal\":{\"name\":\"Global Language Review\",\"volume\":\"28 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-03-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Global Language Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31703/glr.2023(viii-i).14\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Language Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31703/glr.2023(viii-i).14","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
An Exploration of Code-switching and Borrowing in Pakistani YouTube Vlogs
Pakistan YouTube is an increasingly popular platform for sharing creative digital content. Vlogs, in particular, are becoming more and more commonplace as Pakistani creators share their stories with the world. Along with these stories come unique practices of code-switching and borrowing between various languages such as English, Urdu, Punjabi, and other scripts. This article explores how code-switching and borrowing in Pakistan YouTube vlogs convey speakers' identities, employ humour, and add emphasis while impacting the audience's perceptions. By analyzing the reasons behind why speakers code-switch and borrow, the impact of code-switching and borrowing on the audience, and how it reflects broader patterns this paper aims to provide insights into how code- switching and borrowing can influence the way we experience digital media. With the rise of digital media nowadays, YouTube has quickly become a popular platform for vloggers to express themselves.