Research on the Operation and Development Mode of Family Farm in the New Media Era

As a new type of agricultural development subject, family farm has developed rapidly in recent years, and some typical business models have been formed in the process of development. Objectively speaking, family farm takes family members as the main labor force and integrates commercialization, scale and intensification. It can promote agricultural development to a certain extent. It is a new path full of sunshine and hope. Under the background of new media era, family farm is close to the development direction of modern agriculture, and has gained advanced technology, which also plays a positive role in the update of the whole operation mode. This paper discusses the development model of family farm operation in the new media era, analyzes the development status of family farm operation in the new media era, and puts forward specific strategies for reference only.