Choice and Discrimination in the Sharing Economy

Sharing economy services enable flexible access to under-used assets. However, the selection process of such services can swiftly transition into a mechanism of discrimination. Previous research has found evidence for discrimination and noted a tension between the principles of freedom of choice and anti-discrimination. We complement these investigations through a mixed-methods study that combines focus groups and a quantitative survey. Our results indicate that large part of sharing economy users desire a high degree of choice and flexibility. Sharing platforms are thus in the difficult situation of allowing choice while curbing discrimination.