ESSENCE, SOURCES OF FORMATION AND PROFIT DISTRIBUTION MECHANISM OF THE TOURIST ENTERPRISE

Goal. The article is devoted to the analysis of profitability of activity of the enterprise of the tourist industry. The mechanism of formation of net profit of a tourist business entity and ways to increase it are considered. The essence of economic efficiency and economic effect in tourist activity is revealed. The concept of "profitability" is defined, the indicators of profitability of the tourist entity, the order of their calculation are considered. The basic provisions of efficiency of activity of the tourist enterprises are defined. Method. The research consisted of a systematic approach, a method of economic analysis and economic modeling, methods that are accepted in the theory of decision making. The method of logical generalization and complex approach was used to form conclusions and recommendations. Results. The article analyzes the peculiarities of the efficiency of tourism entities. The problematic aspects are considered, the solution of which could in the future improve the activity of the tourist industry in the country due to the influence on tourist firms and related enterprises. Factors influencing the level of profitability are outlined and ways to increase it are suggested. It was found that the tourism company is much more successful in overcoming the crisis with a high potential for profit generation. Scientific novelty. It is revealed that the efficiency of the tourist enterprise is reflected in the achieved financial results. An important element of the management of a tourism entity is the assessment and analysis of financial condition and financial stability. An improved author's approach to the use of economic indicators is presented, using a regularity that changes in one of the indicators lead to changes in other indicators. Practical significance. The significance of the study is to identify the dynamics and factors influencing the formation of financial results of the tourist enterprise, in order to ensure its sustainable development and increase competitiveness in the current economic environment of Ukraine. The results of the study on the formation and distribution of profits of a tourism enterprise can be used by public authorities to develop specific measures for the development of tourism activities in the planning of structural changes and institutional reforms in the domestic market.