Hollywood machine horror-desires: ideological transmutation of gender

The tragic gap between industrial and post-industrial civilization did not follow the trajectory of the rise and fall of technical science, but is manifested primarily in the terrible images of visual faults produced by modern culture. American cinema as the artistic avant-garde of consumer society initially sought to shape its anthropological and ideological trends. Today, they have affected almost all spheres of social life, stigmatized the basic socio-cultural codes and have become firmly embedded in the immediate fabric of human everyday life. One of the first outposts of classical culture, have fallen victim massivization, steel forms interpret the value of sex and gender. If in archaic epochs they were directly identified with their natural sexual profiles, then the sharp industrialization of planetary landscapes gave rise to the order for the formation of demonstrative, visual types of gender produced within the industrial method of management. Socio-cultural processes associated with the emergence and development of digital technologies have again made adjustments to the postmodern typology of gender. American horror film has been consistently engaged in the formation and implementation of the technology forced the visual transformation of the industrial gender stereotypes. Cinematographic demonstrativeness turns the visuality of industrial genders into a formal communicative occasion, and the biotic, somatic discourse unleashed by the Hollywood horror industry finally deprives gender of industrial expediency, lobbying exclusively for the necrotic nature of its mass production and consumption. Profitable media technology of formation of stable unconscious mental complexes finally legitimizes the practice of mutual gender transmutation of female and male, as a leading ideological scenario for the implementation of the current political situation.