The Effect of Yuning Liu's Microblogging on His Fans' Sense of Self-worth and Belonging

With the popularity of the Internet and the increase of social platforms, fans have more opportunities to communicate with their idols online. Because of this, idols are more likely to influence their fans by their words and actions. This paper will explore the effect of celebrity speeches on fans' self-worth and sense of belonging based on addiction model, Maslow's hierarchy of needs theory and cultivation theory. By studying the influence of celebrities on fans' self-worth and sense of belonging, this paper can analyze what types or styles of celebrities are more sought after by fans, the psychological reasons why fans' sense of self-worth and belonging are influenced by their idols and remind society to look at following celebrities rationally. Let the public understand the extent to which sensible groupies can relieve stress, make people aware of themselves, and give them a sense of belonging. A questionnaire was used to explore the influence of Yuning Liu on his fans' sense of identity and belonging.