EU-CHINA IDEOLOGICAL COMMUNICATION: PRACTICES, APPROACHES AND SIGNIFICANCE

The EU-China relationship is one of the most important bilateral relations in the world, but this does not deny the need to deepen mutual communication and understanding. To this end, communication at the ideological level comes to the fore because ideological communication as an in-depth cultural and civilizational dialogue can encourage people from both sides to know each other in a deeper approach and eventually exert more profound impact on mutual perceptions. Therefore, the author emphasizes the necessity and importance of studying ideologies and contexts of their origins for EU-China people-to-people dialogue, formulates five approaches to realizing a meaningful and productive ideological communication, and highlights the significance of ideological communication to promoting mutual understanding and bilateral relations in general.