Measuring the Entrepreneurialism of a University

The world of higher education is becoming more dependent on comparative measurements between individual organizations. The entrepreneurialism of a university is a typical topic of which some measurement pressure can exist. The chapter discusses the pros and cons of different means to measure the entrepreneurialism of a university. The comparisons are made between using several individual metrics, two different types of balanced scorecard approaches, and a qualitative approach. The chapter ends by presenting four short scenarios after which four recommendations about building a measurement system are given: (1) measure entrepreneurialism, (2) define what the system is used for, (3) have different systems for different stakeholders, and (4) allow for ambiguity when comparing the results. Some ideas for future research are also provided.