国有企业在通过CSR活动来适应社会需求中的作用

Raditia Yudistira Sujanto
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引用次数: 0

摘要

PT TWC通过一个特别的部门PKBL开展企业社会责任活动。所实施的社会项目主要是慈善活动,例如为学习成绩优秀的学生提供教育资金,为社区有需要的成员提供房屋翻新,以及为公司全情投入的员工提供帮助。本研究采用定量方法,与PKBL部门经理进行访谈,并在PKBL团队发布已实施的社会项目的公司社交媒体上进行文档研究。本研究发现,通过PKBL分部的企业社会责任计划,PT TWC在本质上是不传统的,与公司的经营活动不相关,重点是寺庙旅游公园。PT TWC应该能够通过公开对话的方式让社区参与到方案的制定过程中,从而使那些成为社会方案材料基础的问题能够在被针对的社区和问题本身的优先级方面真正有针对性。未来的研究可以使用其他研究技术,如观察和访谈公司周围的社区,以获得PT TWC的感知。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Peran Perusahaan BUMN dalam Mengakomodasi Kebutuhan Masyarakat Melalui Kegiatan CSR
PT TWC carries out corporate social responsibility activities through a special division namely PKBL. Social programs implemented are mainly of philanthropic activities such as providing assi ance such as educational funding for high-achieving udents, house renovation for members of the community in need, and assi ance for employees who are fully dedicated to the company. This research uses a quantitative approach with interview techniques with the PKBL Division Manager and documentation udies on the company’s o cial social media where the PKBL team publishes the social programs that have been implemented. This research found that PT TWC through the PKBL Division of corporate social responsibility programs is ill conventional in nature and not relevant enough to the company’s operational activities that focus on temple tourism parks. PT TWC should be able to involve the community in the process of program formulation through open dialogue so that the issues that become the basis of material of the social programs can be truly targeted both in terms of the community being targeted and the priority of the issue itself. Future udies can use other research techniques such as observation and interviews with the community around the company to get a perception of PT TWC.
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