空战与地面战:美国总统选举中的多渠道营销分析

Mark. Sci. Pub Date : 2020-09-16 DOI:10.1287/MKSC.2020.1241
Lingling Zhang, Doug J. Chung
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引用次数: 3

摘要

本研究联合考察了电视广告和现场操作在美国总统选举中的异质效应。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections
This study jointly examines the heterogeneous effects of television advertising and field operations in U.S. presidential elections.
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