UMKM帐篷租赁“Shankara租赁冒险”

Teguh Ramajaya Nainggolan, Maria Hildegardis Seran, Afrizal Salas Mantaufany, Eka Putri Maulidia, Aisyah Azizati, Windya Oktaviara Santi
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引用次数: 0

摘要

本研究旨在确定玛琅中小微企业(UMKM)发展的制约因素(障碍)。本研究的对象是一家帐篷租赁场所“SHANKARA RENT ADVENTURE”,它是一家服务行业的租赁场所,位于j1。Kec, Dinoyo, MT Haryono No.180a爪哇帖木儿玛琅市Lowokwaru。使用的方法是定性研究方法与描述性的方法。根据研究结果,数据显示,阻碍“SHANKARA RENT ADVENTURE”帐篷租赁场所发展的因素是人力资源质量因素、推广媒体质量因素、营销质量因素以及财务管理质量因素。从上面的研究结果可以解释,帐篷租赁场所“SHANKARA RENT ADVENTURE”并没有得到当地政府机构的支持,特别是合作社和MSE服务和银行。这是阻碍帐篷租赁场所“SHANKARA RENT ADVENTURE”发展的一个主要障碍,除了人力资源的质量和媒体推广的结果,从上面的描述可以得出结论,除了其他利益相关者的支持外,小型行业的发展还需要政府和银行的作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
UMKM Tent Rental "Shankara Rent Adventure"
This research was conducted to determine the factors of restriction (obstacles) in the development of Micro, Small and Medium Enterprises (UMKM) in the city of Malang. the research object is a tent rental place "SHANKARA RENT ADVENTURE" which operates in the service sector which is located on Jl. MT Haryono No.180a, Dinoyo, Kec. Lowokwaru, Malang City, jawa timur. The method used is a qualitative research method with a descriptive approach. Based on the research results, data was obtained that the factors that inhibited the development of the "SHANKARA RENT ADVENTURE" tent rental place were the quality factors of human resources (HR), media for promotion, and marketing, as well as financial management. From the results of the research above, then it can be explained that the tent rental place "SHANKARA RENT ADVENTURE" is not supported by local government agencies, especially the cooperative and MSE services and banking. This is a major obstacle to the development of a tent rental place "SHANKARA RENT ADVENTURE" in addition to the quality of human resources and media promotion of results From the description above, it can be concluded that the role of the government and banking is needed for the development of small industries in addition to support from other stakeholders.
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