泗水地区Gojek应用的延续使用意向

Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia Pub Date : 2019-10-29 DOI:10.4108/EAI.8-10-2018.2288664

M. Wiryawan, D. Anandya, Christina Rahardja

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引用次数: 1

摘要

本研究旨在探讨各变量对持续使用意愿的影响。GOJEK应用程序作为一个对象来观察。本研究采用有目的抽样的定量因果研究方法，研究方法为在泗水市进行个人调查。在过去的三个月里，使用GOJEK应用程序至少三次的受访者共有306人。我们在IBM SPSS 21.0和IBM SPSS AMOS 21 for Windows中使用结构方程建模(SEM)分析。本研究结果表明，用户感知有用性是GOJEK应用程序持续使用意愿的关键决定因素。结果有助于更多地了解GOJEK应用程序的驱动因素，增强GOJEK应用程序在印度尼西亚使用的持续意图。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Continuance Usage Intention of Gojek Application in Surabaya

This study aims to examine the variables influence on continuance usage intention. GOJEK application as an object to be observed. A quantitative and causal research with purposive sampling method was used in this study and the research approach is personal survey in Surabaya. Total respondents were 306 who have used GOJEK Application for at least three times for the past three months. We used structural equation modeling (SEM) analysis within IBM SPSS 21.0 and IBM SPSS AMOS 21 for Windows. This research results showed that users’ perceived usefulness is the key determinant of GOJEK Application continuance usage intention. The results contribute to more understanding the drivers of GOJEK apps that enhance the continuance intention of GOJEK apps usage in Indonesia.

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来源期刊

Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia

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