{"title":"在数位时代获取新闻:以马来西亚沙捞越为例","authors":"","doi":"10.55057/ijbtm.2023.5.2.3","DOIUrl":null,"url":null,"abstract":"news via mobile devices and digital platforms such as search engines and social media. The study examined whether such trends were escalating in the contexts where a large number of people continued to access news from traditional media sources such as TV, news, and print. A survey of 512 respondents living in Sarawak, Malaysia was conducted (33.8% rural, 10% suburban, and 56.2% urban). The results showed that the mobile gadgets most commonly used to access news are smartphones (49%) and 29.5% of respondents used both smartphones and laptop computers to read the news. The streaming device most frequently used to get news was Chromecast with Google TV. A majority of the respondents read online newspapers but they mostly read free news. Only 21.7% subscribed to online news portals. A comparison showed that online newspaper was gaining popularity over printed newspapers, and the use of live news streaming, news video, and podcast was on the rise. The study revealed that 19.3% did not use any gadgets to read the news, and they relied on traditional forms such as TV, printed newspapers, and radio. The most popular TV news channels for the Sarawakians were TV3 Media Prima and the newly established TV Sarawak. Among pay TV, Astro was popular. The study showed the appeal of mainstream news outlets to satisfy the news needs of Sarawakian viewers for updates on daily news, local news, and breaking news in the digital era.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"45 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Accessing News in the Digital Era: The Case of Sarawak, Malaysia\",\"authors\":\"\",\"doi\":\"10.55057/ijbtm.2023.5.2.3\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"news via mobile devices and digital platforms such as search engines and social media. The study examined whether such trends were escalating in the contexts where a large number of people continued to access news from traditional media sources such as TV, news, and print. A survey of 512 respondents living in Sarawak, Malaysia was conducted (33.8% rural, 10% suburban, and 56.2% urban). The results showed that the mobile gadgets most commonly used to access news are smartphones (49%) and 29.5% of respondents used both smartphones and laptop computers to read the news. The streaming device most frequently used to get news was Chromecast with Google TV. A majority of the respondents read online newspapers but they mostly read free news. Only 21.7% subscribed to online news portals. A comparison showed that online newspaper was gaining popularity over printed newspapers, and the use of live news streaming, news video, and podcast was on the rise. The study revealed that 19.3% did not use any gadgets to read the news, and they relied on traditional forms such as TV, printed newspapers, and radio. The most popular TV news channels for the Sarawakians were TV3 Media Prima and the newly established TV Sarawak. Among pay TV, Astro was popular. The study showed the appeal of mainstream news outlets to satisfy the news needs of Sarawakian viewers for updates on daily news, local news, and breaking news in the digital era.\",\"PeriodicalId\":253813,\"journal\":{\"name\":\"International Journal of Business and Technology Management\",\"volume\":\"45 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Business and Technology Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.55057/ijbtm.2023.5.2.3\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Business and Technology Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.55057/ijbtm.2023.5.2.3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
通过移动设备和搜索引擎、社交媒体等数字平台获取新闻。该研究调查了在大量人继续从电视、新闻和印刷等传统媒体获取新闻的背景下,这种趋势是否正在升级。对居住在马来西亚沙捞越的512名受访者进行了调查(33.8%为农村,10%为郊区,56.2%为城市)。调查结果显示,最常用于获取新闻的移动设备是智能手机(49%),29.5%的受访者同时使用智能手机和笔记本电脑阅读新闻。最常用于获取新闻的流媒体设备是带有谷歌电视的Chromecast。大多数受访者阅读在线报纸,但他们主要阅读免费新闻。只有21.7%的人订阅了在线新闻门户网站。一项比较显示,在线报纸比印刷报纸更受欢迎,直播新闻流媒体、新闻视频和播客的使用也在增加。研究显示,19.3%的人不使用任何电子设备来阅读新闻,他们依赖传统的形式,如电视、印刷报纸和广播。最受砂拉越人欢迎的电视新闻频道是TV3 Media Prima和新成立的砂拉越电视。在付费电视中,Astro很受欢迎。该研究显示了主流新闻媒体的吸引力,以满足砂拉越观众在数字时代对每日新闻、地方新闻和突发新闻的更新的新闻需求。
Accessing News in the Digital Era: The Case of Sarawak, Malaysia
news via mobile devices and digital platforms such as search engines and social media. The study examined whether such trends were escalating in the contexts where a large number of people continued to access news from traditional media sources such as TV, news, and print. A survey of 512 respondents living in Sarawak, Malaysia was conducted (33.8% rural, 10% suburban, and 56.2% urban). The results showed that the mobile gadgets most commonly used to access news are smartphones (49%) and 29.5% of respondents used both smartphones and laptop computers to read the news. The streaming device most frequently used to get news was Chromecast with Google TV. A majority of the respondents read online newspapers but they mostly read free news. Only 21.7% subscribed to online news portals. A comparison showed that online newspaper was gaining popularity over printed newspapers, and the use of live news streaming, news video, and podcast was on the rise. The study revealed that 19.3% did not use any gadgets to read the news, and they relied on traditional forms such as TV, printed newspapers, and radio. The most popular TV news channels for the Sarawakians were TV3 Media Prima and the newly established TV Sarawak. Among pay TV, Astro was popular. The study showed the appeal of mainstream news outlets to satisfy the news needs of Sarawakian viewers for updates on daily news, local news, and breaking news in the digital era.