A Study on the Effects of Atmospherics on Consumer Buying Behaviour at Shoppers Stop

Today, shopping is has become a more delightful activity, then merely looking for and buying products or offerings that satisfy one’s wants. The process of acquiring these products is all the more fascinating to many. With the retail environment undergoing a huge change, a customer now is more involved in the process of seeing, choosing and selecting what he wants, and this can be done at his own leisure, space and time. Initially, shopping was known to be inherently a female activity, but as the offerings for males has also increased and people demand better lifestyles, the male shopper also takes care about what is to be bought and after how much of examination. Shopper’s Stop, being a family store, caters to all kinds of customers and to the entire family. The store is frequented by shoppers of various profiles and ethnic diversities which is a big challenge for the store. The objective of this paper is to do an analysis of customer’s view about Shoppers’ Stop. Questionnaires were filled by customers and analysis was done to analyze the views of customers.