ceo们会利用媒体进行声誉管理吗?

Corporate Reputation eJournal Pub Date : 2019-03-01 DOI:10.2139/ssrn.3445987

Ela Ostrovsky-Berman

{"title":"ceo们会利用媒体进行声誉管理吗?","authors":"Ela Ostrovsky-Berman","doi":"10.2139/ssrn.3445987","DOIUrl":null,"url":null,"abstract":"This study aims to investigate whether CEOs use the media as a strategic tool to manage and enhance reputation. This is pursued by examining the tendency of CEOs to provide interviews to the financial press as a reaction to past, present, and future events that influence their reputation. The tendency of CEOs to give press interviews is examined as a function of a set of proxies that are used for gauging CEOs’ reputations: CEO tenure, press coverage, being a CEO appointed from inside/outside of the ﬁrm, and ﬁrm performance during CEO tenure. The results of this paper reveal that the timing of CEOs’ decisions to give interviews is not random and provides evidence that is consistent with the notion that CEOs use the media as a strategic tool to manage and enhance reputation. The author shows that interviews tend to follow positive firm performance, and tend to precede extremely negative firm performance. This behavior is more pronounced for CEOs with lower initial reputation. In addition, low future performance motivates CEOs to give more interviews in advance, which could be an attempt to influence investors' expectations. The paper sheds new light on the selective usage of the media for shaping public perceptions. This study has practical value for both regulators and investors by virtue of analyzing information that is provided via the media.","PeriodicalId":369476,"journal":{"name":"Corporate Reputation eJournal","volume":"232 1-2","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Do CEOs Use the Media for Reputation Management?\",\"authors\":\"Ela Ostrovsky-Berman\",\"doi\":\"10.2139/ssrn.3445987\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to investigate whether CEOs use the media as a strategic tool to manage and enhance reputation. This is pursued by examining the tendency of CEOs to provide interviews to the financial press as a reaction to past, present, and future events that influence their reputation. The tendency of CEOs to give press interviews is examined as a function of a set of proxies that are used for gauging CEOs’ reputations: CEO tenure, press coverage, being a CEO appointed from inside/outside of the ﬁrm, and ﬁrm performance during CEO tenure. The results of this paper reveal that the timing of CEOs’ decisions to give interviews is not random and provides evidence that is consistent with the notion that CEOs use the media as a strategic tool to manage and enhance reputation. The author shows that interviews tend to follow positive firm performance, and tend to precede extremely negative firm performance. This behavior is more pronounced for CEOs with lower initial reputation. In addition, low future performance motivates CEOs to give more interviews in advance, which could be an attempt to influence investors' expectations. The paper sheds new light on the selective usage of the media for shaping public perceptions. This study has practical value for both regulators and investors by virtue of analyzing information that is provided via the media.\",\"PeriodicalId\":369476,\"journal\":{\"name\":\"Corporate Reputation eJournal\",\"volume\":\"232 1-2\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Corporate Reputation eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3445987\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Corporate Reputation eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3445987","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 1

摘要

本研究旨在探讨ceo是否将媒体作为管理和提升声誉的战略工具。这是通过研究首席执行官们接受财经媒体采访的倾向来实现的，作为对影响其声誉的过去、现在和未来事件的反应。CEO接受媒体采访的倾向是作为衡量CEO声誉的一组代理的函数来检验的:CEO任期、新闻报道、从公司内部/外部任命CEO，以及CEO任期内的公司业绩。本文的研究结果表明，ceo决定接受采访的时机并不是随机的，并提供了与ceo使用媒体作为管理和提高声誉的战略工具的观点一致的证据。作者表明，访谈倾向于跟随积极的公司绩效，并倾向于在极端消极的公司绩效之前。这种行为在初始声誉较低的ceo身上表现得更为明显。此外，较低的未来绩效会促使ceo提前接受更多的采访，这可能是试图影响投资者的预期。这篇论文揭示了媒体在塑造公众观念方面的选择性使用。本研究通过分析媒体提供的信息，对监管机构和投资者都具有实用价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Do CEOs Use the Media for Reputation Management?

This study aims to investigate whether CEOs use the media as a strategic tool to manage and enhance reputation. This is pursued by examining the tendency of CEOs to provide interviews to the financial press as a reaction to past, present, and future events that influence their reputation.
The tendency of CEOs to give press interviews is examined as a function of a set of proxies that are used for gauging CEOs’ reputations: CEO tenure, press coverage, being a CEO appointed from inside/outside of the ﬁrm, and ﬁrm performance during CEO tenure.

The results of this paper reveal that the timing of CEOs’ decisions to give interviews is not random and provides evidence that is consistent with the notion that CEOs use the media as a strategic tool to manage and enhance reputation.

The author shows that interviews tend to follow positive firm performance, and tend to precede extremely negative firm performance. This behavior is more pronounced for CEOs with lower initial reputation. In addition, low future performance motivates CEOs to give more interviews in advance, which could be an attempt to influence investors' expectations.

The paper sheds new light on the selective usage of the media for shaping public perceptions. This study has practical value for both regulators and investors by virtue of analyzing information that is provided via the media.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Corporate Reputation eJournal

自引率

0.00%

发文量