区块链在营销中的应用

2021 9th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO) Pub Date : 2021-09-03 DOI:10.1109/icrito51393.2021.9596328

Richie Chhabra, Rajbir Singh, T. Bagga

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引用次数: 2

摘要

区块链是最受欢迎的即将到来的技术之一，它有可能发展并颠覆正在进行的商业模式。它的范围不仅限于金融，在旅游、医疗、供应链、房地产等领域都有很大的潜力。现有的研究已经探索了它在金融行业和加密货币中的潜力。区块链在其他领域的应用探索潜力巨大。本文试图解释区块链在营销中的应用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Application of Blockchain in Marketing

Blockchain is one of the most popular upcoming technologies which has the potential to grow and disrupt the ongoing business model. Its scope is not only limited to finance but has great potential in the field of tourism, health care, supply chain, real estate, etc. Existing studies have explored its potential in financial industry and cryptocurrency. There is a great potential to explore the application of blockchain in other areas. This paper attempts to explain the application of blockchain in marketing.

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来源期刊

2021 9th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO)

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