An Exposure and Insight Factors to Student Happiness at Private Universities in Vietnam

Happiness is becoming an emerging strategic vision from organizations to nations. As human beings just living once, people always expect to be happy in life. Firms can win more customers if they provide good services, make customers happy and retain them with pleasures and cares. There are also many scientific studies on human happiness indicators. In the environment of tertiary education, the concept of happiness is very concerned, especially for students. The scientific basis of the method is based on the research on Net Promoter Score by Fred Reichheld, published in Harvard 2002. When students are happy, they not only feel more satisfied with their life and their experience, but also feel more positive emotions than negative ones (Garcia, 1984). In addition, students with a higher level of happiness, they can achieve better academic achievement (Lyubomirskyet al., 2005). Arecent research about the factors affecting students’choice of university has shown that when deciding to choose a university today, students are interested in the following aspects: facilities and services, curriculum, tuition, information about the school, opinions of family and friends, etc. (Mai and Anthony, 2015). So, the enrollment to the universities is becoming more and more competitive, especially in the private ones. Similarly, customers are always the back bone in every organization. Most of the references mentioned in this paper are all based on Chan's et al theory (2005). In addition, this study has designed a questionnaire to measure the student happiness based on the one by the group of authors including Hills and Argyle of Oxford University, UK in 2001, which has been widely referred in many later studies. Abstract: