The Title of the Paper: Research on Sustainable Marketing Behavior of Logistics Industry

The author firstly reviews the background of the era based on the transformation of sustainable development and marketing concepts, and combines domestic and foreign scholars' important research on sustainable development concepts, sustainable marketing theory and sustainable consumption. The article uses the data equation as the starting point to expound the application research of sustainable marketing in China's logistics industry. In addition, the article selects SF Express as the representative, focusing on the strategic choices and achievements of SF Express in the field of sustainable marketing, and analyzes the contemporary college students' sustainable marketing in the form of questionnaires for college students. The degree of adaptation and recognition of SF's sustainable marketing strategy summarizes the quality of SF's sustainable marketing strategy. Based on the above theoretical knowledge and research findings, this paper presents a constructive sustainable marketing strategy that can be adopted by SF Express based on the 6P marketing strategy.