INTERCULTURAL TRENDS IN TOURISM OF THE MONTENEGRIN COAST

: In this article tourism is seen as a form of contact between representatives of different cul -tures. Here are presented trends which are arising from the meetings of representatives of the local population on the one side and tourists on the other, as bearers of different cultural identities and values. In the first part of the article, which is based on theoretical approaches, are listed tendencies at the global level and interpreted the results of research of relevant institutions in the field of tourism. The second part of the article examines the tradition of intercultural contact in the tourism of Monte negrin coast. There is given the review of the structure of tourists who are staying in this region, by the number of visits and nights spent. The article gives analysis of current trends, compare them with global and outlines the most significant changes that tourism development brings. The article links global socio-cultural, economic, political and other influences that determine changes in the representation of certain traditional tourists. Dominantly is being analyzed the period of the last five years during the summer tourist season, when the period of the intercultural contacts is largest.