印尼中小微企业数字化经济复苏计划

Febrianur Ibnu Fitroh Sukono Putra
{"title":"印尼中小微企业数字化经济复苏计划","authors":"Febrianur Ibnu Fitroh Sukono Putra","doi":"10.33830/jom.v18i1.1763.2022","DOIUrl":null,"url":null,"abstract":"The Covid-19 pandemic has stagnated the majority of economic sectors, especially MSMEs. This situation is because most MSMEs enterprise cannot develop and end up in bankruptcy which makes MSMEs enterprise change their sales strategy through a digitalization scheme. Even so, the Covid-19 pandemic has indirectly led to new changes in the Indonesian business system. This change is the shift of offline businesses to digital businesses, also known as the digital entrepreneurship phenomenon. Social media and the marketplace can be a concept to make it easier for MSMEs enterprise to get more comprehensive marketing access. This research aims to initiate the ideal e-marketing adoption model for small micro-enterprises in Indonesia. The research method used is a qualitative exploration approach with primary data obtained from observations and interviews. The sampling technique is a snowball, where the sample is obtained gradually from one respondent to another. The flow of research analysis is data collection, data reduction, data presentation, and concluding. This program includes two categories, including (1) startup training and development and (2) scaleup training and development. The government can carry out the management of this program online single submission to minimize errors and monitor the program's progress. This program is expected to be a role model based on ta'awun mutual relations so that the process of empowering MSME actors is optimal and supported by the use of appropriate technology.","PeriodicalId":293886,"journal":{"name":"Jurnal Organisasi dan Manajemen","volume":"44 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Digital-Based Economic Recovery Program For MSMEs in Indonesia\",\"authors\":\"Febrianur Ibnu Fitroh Sukono Putra\",\"doi\":\"10.33830/jom.v18i1.1763.2022\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The Covid-19 pandemic has stagnated the majority of economic sectors, especially MSMEs. This situation is because most MSMEs enterprise cannot develop and end up in bankruptcy which makes MSMEs enterprise change their sales strategy through a digitalization scheme. Even so, the Covid-19 pandemic has indirectly led to new changes in the Indonesian business system. This change is the shift of offline businesses to digital businesses, also known as the digital entrepreneurship phenomenon. Social media and the marketplace can be a concept to make it easier for MSMEs enterprise to get more comprehensive marketing access. This research aims to initiate the ideal e-marketing adoption model for small micro-enterprises in Indonesia. The research method used is a qualitative exploration approach with primary data obtained from observations and interviews. The sampling technique is a snowball, where the sample is obtained gradually from one respondent to another. The flow of research analysis is data collection, data reduction, data presentation, and concluding. This program includes two categories, including (1) startup training and development and (2) scaleup training and development. The government can carry out the management of this program online single submission to minimize errors and monitor the program's progress. This program is expected to be a role model based on ta'awun mutual relations so that the process of empowering MSME actors is optimal and supported by the use of appropriate technology.\",\"PeriodicalId\":293886,\"journal\":{\"name\":\"Jurnal Organisasi dan Manajemen\",\"volume\":\"44 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-06-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Organisasi dan Manajemen\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33830/jom.v18i1.1763.2022\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Organisasi dan Manajemen","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33830/jom.v18i1.1763.2022","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1

摘要

新冠肺炎大流行使大多数经济部门,特别是中小微企业停滞不前。这种情况是由于大多数中小微企业无法发展,最终破产,这使得中小微企业通过数字化方案改变其销售策略。即便如此,新冠肺炎疫情也间接导致了印尼商业体系的新变化。这种变化是线下企业向数字化企业的转变,也被称为数字化创业现象。社会化媒体和市场可以是一个概念,使中小微企业更容易获得更全面的营销途径。本研究旨在为印尼的小微企业开创理想的电子营销采用模式。使用的研究方法是定性探索方法,从观察和访谈中获得主要数据。抽样技术是滚雪球式的,从一个应答者逐渐获得样本到另一个应答者。研究分析的流程是数据收集、数据简化、数据呈现和结论。该计划包括两个类别,包括(1)创业培训和发展以及(2)规模化培训和发展。政府可以对该项目进行网上单次提交的管理,最大限度地减少错误,并监控项目的进度。预计该方案将成为基于taawun相互关系的榜样,从而使赋予小微企业行为者权力的过程得到优化,并得到适当技术的支持。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital-Based Economic Recovery Program For MSMEs in Indonesia
The Covid-19 pandemic has stagnated the majority of economic sectors, especially MSMEs. This situation is because most MSMEs enterprise cannot develop and end up in bankruptcy which makes MSMEs enterprise change their sales strategy through a digitalization scheme. Even so, the Covid-19 pandemic has indirectly led to new changes in the Indonesian business system. This change is the shift of offline businesses to digital businesses, also known as the digital entrepreneurship phenomenon. Social media and the marketplace can be a concept to make it easier for MSMEs enterprise to get more comprehensive marketing access. This research aims to initiate the ideal e-marketing adoption model for small micro-enterprises in Indonesia. The research method used is a qualitative exploration approach with primary data obtained from observations and interviews. The sampling technique is a snowball, where the sample is obtained gradually from one respondent to another. The flow of research analysis is data collection, data reduction, data presentation, and concluding. This program includes two categories, including (1) startup training and development and (2) scaleup training and development. The government can carry out the management of this program online single submission to minimize errors and monitor the program's progress. This program is expected to be a role model based on ta'awun mutual relations so that the process of empowering MSME actors is optimal and supported by the use of appropriate technology.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信