数字银行:对银行客户的影响

Sadhana S. Thatte, S. Kulkarni
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引用次数: 0

摘要

新技术形成了支付交易的新轨迹。电子支付正在加速这一进程,包括大数据、无处不在的互联网接入和云计算在内的新发展已经产生了巨大的全球影响。金融机构致力于利用技术促进企业成长,提供比以往更多的支付方式选择。由于技术的升级,未来银行业的外观可能与目前的现状形成鲜明对比。企业必须认识到,银行提供了哪些满足客户期望的选择。银行意识到,利用手机和其他数字技术,让客户的生活变得更加便利。这项技术为银行客户提供了新的选择,但他们面临着许多挑战。目的是探讨采用数字技术的人口、有利因素和挑战。目前的实证研究得出结论,节省时间和不需要出现在银行等变量是对新技术接受程度影响最大的变量,而朋友和家人紧随其后的互联网等变量在提高客户对移动银行的认识方面发挥了重要作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital Banking: Leverage to Banking Clients
Novel technology has formed the new track of payment transactions. Electronic payments are accelerating this drive, and new developments including Big Data, ubiquitous internet access, and cloud computing have made an enormous global impact. Financial institutions have engaged in leveraging technology for enterprise growth, offering multiple choice of payment methods than before. The appearance of tomorrow's banking may be a stark contrast to what is in currently today due to upgrading in technology. Businesses must recognise what banks offer the options that fulfil clients' expectations. Banks realised that leverage mobile and other digital technologies have made their clients' lives much convenient. The technology has opened new options to banking clients but they are facing many challenges. The objective is to explore demographic, beneficial factors and challenges in adopting digital technology. The current empirical study concluded variables as saving time, and need not be present in the banks are the most influencing in the acceptance of new-technology and the variables as friends and families followed by the internet are playing a big role in increasing awareness of M-banking among the clients.
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