User value for Kumasi zoological garden, Ghana

This study identifies factors influencing the demand for recreation at the Kumasi zoological garden and estimates the consumer surplus for users. An onsite survey was conducted with the aid of a questionnaire to collect data from visitors to the zoo. Two stage least square (2SLS) and ordinary least square (OLS) regression was performed in a double log functional form. The result reveals that socioeconomic factors significantly influence visitation to the zoo. In addition, adult visitors enjoy a consumer surplus of GH¢29.21 per annum. Student visitors enjoy a consumer surplus of GH¢17.22. This suggests that the actual price paid by visitors to the Kumasi Zoo understates the true value they attach to such a visit. The study concluded that travel costs influence a visitor's decision to visit the Kumasi Zoo and that, generally, visitors are willing to pay a higher amount to enjoy the services of the zoo than they actually pay as gate fees. The study recommends an increment in gate fees for adults and students.