The Influence of Internet Celebrities on the Mainstream Values of College Students: Evidence from Beijing Questionnaire

Nowadays, the industry of Internet celebrities is hot, and the interaction between Internet celebrities and fans can easily affect the thinking and behavior of fans. Due to the strong plasticity of the values of college students, this article selects different types of Internet celebrities as the research objects, and focuses on the dissemination of mainstream values in China. Through questionnaire surveys and in-depth interviews, this article explores the mainstream values of Internet celebrities to students. In order to study how Internet celebrities affect students, this article divides the reasons why students like Internet celebrities into two categories, namely personal charm and communication content, and it corresponds to the business logic of Internet celebrities to find out which factors are the main factors that Internet celebrities influence the values of college students. The work further classifies them according to the positive and negative impacts, and find out what corrections should be made in the process of online celebrity promotion to spread the mainstream values to put forward new ideas. At the same time, it also has important reference value for the relevant departments of universities to promote student work.